NOVA Risk - Exhibition Design & 3D Visualisation

8m × 6m Island Stand | Exhibition Design & 3D Visualisation

Some projects come with a simple condition: the design can be shared, but the original brand can’t.

This 8m × 6m island stand was originally developed for a real client brief. We were given permission to feature the design in our portfolio, while keeping the client identity confidential. Rather than simply removing the logos, we created an entirely new brand around the space — NOVA Risk — with its own identity, messaging and digital content.

The design itself was developed around a fairly simple idea: make the stand work from both 20 metres away and 2 metres away.

From across the exhibition hall, the elevated circular structure and illuminated branding give the stand a clear presence and make it easy to recognise from different approaches.

Closer to the stand, the experience becomes more layered. A central digital feature introduces the brand story, while a touchscreen gives visitors another point of interaction. Reception sits close to the aisle for easy first contact, with hospitality, informal seating and a more focused meeting area positioned further within the space.

We wanted each part of the stand to have a reason for being there.

The digital elements attract attention and communicate.
The reception welcomes.
The hospitality area encourages people to stay.
And the meeting space creates enough separation for a proper conversation without disconnecting visitors from the wider stand.

The result is an open exhibition environment that balances visibility, brand experience and the practical needs of a busy B2B event.

Concept Design · Spatial Design · 3D Visualisation
Lume Studio

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